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Goodies in, Nasties Out ! No Greenwashing


Goodies in, Nasties out, No Greenwashing – Know the nasty chemicals to avoid and use safe and certified ingredient laden skincare for healthy living.

Who would not get lured with pretty pictures of Green Tea, Aloe Vera, Avocados, exotic flowers & herbs that embellish that plastic label? But, is that it?

Natural skincare has been enjoying a boom time lately, but still many of us have that question in mind. How would I choose the right Natural Skincare product? Or rather, what should I avoid? Let’s try to help you out :

“Greenwashing” is when a beauty product brand speaks only about “Natural Ingredients” but actually has more Synthetics than Naturals.

We slather our face and body with the so-called natural products with the expectation of nourishment from those botanical ingredients, just to know that with all the goodness, the body also absorbed the toxic ingredients.

At Le Ritual™ we believe, what we put on our skin should be as clean & nourishing as what we eat. Most of us are unaware of the fact that by using small amounts of the product over a period of time, many of the chemicals commonly found can have tremendous health and hormonal impact.

The first step to knowing your skincare product is to “Know your Ingredients”.
Quick Label Check for toxic chemicals is quite necessary. 


1. Parabens

Parabens are most widely used as preservatives in many different skincare products to keep the product fresh. They resist the growth of bacteria, fungi, and other micro-organisms in skincare products, particularly in hot and humid conditions. Parabens have been classified as a group of endocrine disrupting chemicals that disrupt our hormone system. Some studies have also linked them to potentially cause breast cancer.

Quick Label Check: ingredient names that end with “paraben”- like ethylparaben, methylparaben, butylparaben, propylparaben

2. Phthalates

Phthalates are a group of chemicals that are used in cosmetics for different purposes. It is used as a plasticiser which means, many skincare products and cosmetics contain phthalates to keep them soft and smooth. They are widely used in scented products to help the scent linger, although it is rarely mentioned on the label because it can be cleverly masked as a constituent of “fragrance” or “parfum”.

Phthalates are hormone disrupting chemicals. They are known to cause adverse effects on the reproductive system, causing congenital disorders & are potentially carcinogenic.

Quick Label Check: Phthalate, DEP, DBP, DEHP, fragrance, parfum.

3. SLS / SLES  

SLS (Sodium Lauryl Sulfate) & SLES (Sodium Laureth Sulfate) are similar in nature, the later just slightly milder than the first. They are used in cosmetics as surfactants & produce lather or foam. They are a common ingredient in shampoos, shower gels and facial cleansers.

Both, SLS & SLES are known to strip away valuable moisture, protective barriers and irritating the skin more. They can deprive the skin from its natural oils, causing dry and flaky skin, allergies and redness. 

Quick Label Check: SLS, sodium laureth sulfate, sodium lauryl sulfate, sodium dodecyl sulfate

4. Petrolatum and Mineral Oil

Petroleum and mineral oil as their name suggest, are derived from crude oil. They are “occlusive” agents – which means, they create a physical barrier over the skin preventing air, water, or anything else getting in or out.

Moisturizing products such as lip balms, skin & hair conditioners, sunscreens & moisturizers contain petrolatum. However, they do not have moisturizing properties. Instead, it creates a barrier that retains moisture. At the same time, it also prevents absorption of external moisture. Wherever they’re applied, they form an invisible film on the surface that blocks the pores and the skin’s natural respiration process.

Quick Label Check: Mineral oil, paraffin wax, liquid paraffin, paraffin oil, white petrolatum

5. PEGs

PEGs (polyethylene glycols) are petroleum-based compounds that are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers.

PEG’s are often manufactured using ethylene oxide and 1,4 dioxane. These two are known carcinogens and respiratory irritants. PEG functions as a penetration enhancer and can allow harmful ingredients to be absorbed faster into deeper parts of skin. In addition, PEGs can reduce the skin’s moisture levels and speed up skin aging. If used on broken or damaged skin, it can cause irritation.

Quick Label Check: PEG followed by a number, like PEG-7, PEG-400

6. Silicones

Silicones are a synthetic ingredient derived from silica (sand); they undergo extensive chemical processing before being added to beauty products. Silicones are widely used in moisturizers, lotions, serums, shampoo, and a host of product categories for their silky, luxurious texture & feel.

Silicones are excellent in creating a smooth surface effect, which makes into believe that the product is nourishing. But actually it does nothing like that. It covers your skin just like a plastic wrap, forming a barrier. That barrier can lock in moisture, but it can also trap dirt, sweat, bacteria, sebum and dead skin cells along with it. Silicones can make your skin dull and dehydrated, interfere with cell renewal, and block other beneficial ingredients from absorbing into the skin.

Quick Label Check: look for words that end with -cones (like amodimethicone, cyclomethicone, methicone, dimethicone, trimethicone), -conols (like dimethiconol),  –siloxanes (like polydimethylsiloxane, cyclopentasiloxane)

At Le Ritual™, we keep the goodies in and these nasties out!
Rest assured, Le Ritual™ is a Natural Skincare Brand and not a Greenwashed one. Ah!

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  • Sheryl - June 20, 2020

    Wonderful products.

    • Le Ritual - June 20, 2020

      Thank you,Sheryl. Keep looking for more.

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